WORK
At Allied Global Marketing, she began her journey as an intern and quickly moved up as a designer. Her responsibility was creating marketing assets and content for both digital and print, including out-of-home advertising. During her earlier years in the agency, she worked closely and served as lead designer for the LA - Art Director in the new client solutions team. It kept her days exciting as she was able to dip her fingers with clients on both large scale projects and smaller campaigns.
Brands worked with: Apple+, AMC+, Amazon Pop Ups, Amazon 4-Star, Allblk, Acorn TV, The Allure of Matter (exhibit), Beat the Bomb, Beverly Center, BroadwayHD, Burke Williams, Cirque Musica, CW Sports, Elf on a Shelf, Disney On Ice, Disney Theatrical Group, Recording Academy (Grammy’s), Hadestown, HBO, Hiphop Nutcracker, Hulu, Illuminarium, Marquee TV, Mat Franco, The Miseducation of Cameron Post (film), The Museum of Jewish Heritage, Monmouth Park, Personality, One Travel, Oregon Shakespeare Festival, Netflix, Saudi Entertainment Ventures, Shop the Scenes, Shudder, SundanceNow, Stranger Things Store, Station Casinos, View Boston, Wolfgang Puck, Wynn, UMC
Featured Clients
Amazon Pop Ups
Alexa, New Year New You, Earth Month, Play at Home, Re-spin x Halo, Morrocan Oil x Maisel
Worked on multiple store pop ups for Amazon and their collaborations with different brands. Usually consists of a whole rebrand of the store. Deliverables included window display, in-store signages and labels, table stands, floor decals. As well as content for promotion which includes social statics and video, email marketing, html banners, landing page and OOH billboards.
For several collaborations, I was able to leverage my love and appreciation for vector illustrations, both as statics and creating simple motion animations.
AMC+
Shudder, Sundance Now, Acorn Tv, ALLBLK (formerly UMC)
For majority of my career in AGM, we handled the digital marketing of the different platforms under AMC+. This meant taking existing title keyart and reformatting them into different sizes. Deliverables included html banners, in-banner videos, social statics and video, carousels, website banner takeovers.
Under ALLBLK, we worked on the promotion of their rebrand from UMC, creating multiple title sizzles and cutting trailers and clips into short form video. I was able to have creative freedom for social content and created motion graphic videos and graphic heavy statics. I also worked on the digital and OOH campaigns for featured titles like Double Cross, Lil Duval , Partners in Rhyme, A House Divided, For the Love of Jason, and more.
Station Casinos
Red Rock, Green Valley Ranch, Palace, Sunset, Boulder, Santa Fe
Another long term client where we handled digital marketing of all their hotels. Creating overall seasonal campaigns and for promotions like upcoming concerts and events. Deliverables included html banners, social statics, and carousels.
Illuminarium
Space, Wild, Waking Wonderland, Sports, George O’Keefe
Worked closely with the Art Director as lead in producing assets for their introduction campaign and promoted the different experiences. Created static content to promote across all platforms. Deliverables include html banners, social content, magazine ads and OOH billboards.
Elf on the Shelf
Magical Holiday Journey (Drive Thru)
One of my favorite projects. It was a first of it’s kind and it had an experiential focus where we built the “in-world” signages throughout the venue like wayfinding signages, infographics, menus, etc. In addition to the usual web and social content, I was also able to work on stadium marquee takeovers with large scale digital and print OOH. We also reworked their website design and email marketing campaign.
HBO
Gentleman Jack, Stockton, Welcome to Chechnya, Wig
Assisted in producing content for social and web. Created motion graphic videos with edited clips and static graphic images to promote the various shows and the HBO Docs Club. Deliverables included social video and statics. As well as, signage and menus for the live promo event for Wig.
BroadwayHD
Before leaving the agency, BroadwayHD was one of my last main assignments along with clients like View Boston, Shop the Scenes, CW Sports and Stranger Things Store.
We worked on the recent update on their website and made a major overhaul on their email marketing and future campaigns. On a regular basis, we took static keyart for shows and created dynamic animated HTML banners and social ready sizes. Deliverables include html banners, in-banner videos, social statics and video, carousels, website banner takeovers.
*These creatives were done under the agency - Allied Global Marketing and may be subject to client copyrights.